AIRASIA LAUNCHES THE WORLD’S FIRST EVER ‘FREEDOM FLYER’ PROGRAM

As a first step in the company dream of ‘removing cash from the plane’, AirAsia just launched its new Freedom Flyer Programme at RedQ, Kuala Lumpur. The Freedom Flyer program, said to be the first of its kind in the world, boasts a unique membership status system that is based on how often a passenger flies. The more frequently they hop on an AirAsia plane, the faster they receive BIG Points, no matter how much they spend. The Program has four levels of membership status: Red for those who fly less than 13 times for short flights in the past 12 months, followed by Gold, Platinum and Black for members who travel with the airline 50 times or more. The new loyalty scheme is one step towards AirAsia’s much grander ambitions of expanding beyond aviation and evolving into a more integrated digital brand.