INTERVIEW WITH DADY PRIMADY – ASSOCIATE DIRECTOR OF PR & MARKETING COMMUNICATION AYODYA RESORT BALI & THE AYODYA PALACE BALI

To start off, could you tell us a little bit about yourself?

Presently I am joined with Ayodya Resort and The Ayodya Palace Bali as Associate Director of PR & Marketing Communications, and I have been with this classic beautiful property for four years. Maintaining all the promotions through online and offline marketing, always trying to keep in-line with sales team also F&B team to achieve the target and goal. Accomplished dividing brand from Ayodya Resort Bali into three Brands: Ayodya Resort Bali, The Ayodya Palace Bali and Taste of Ayodya is one of the happiest moments while in this property. Of course, I collaborated with my team and other departments as well. I am a persistent person, not because I am fierce but more to firmed and steady.

What was your dream as a kid? Is it anywhere close to where you are now?
When I was a kid I had dream to be a successful airlines entrepreneur. It was because I am an airline addict. I love to see every airline brand and the type of the aircraft.

Not really close with my dream, but I am happy with where I am now. At least, even when it is not in the sky, I am still giving services for guests on the ground.

Is working in the hospitality industry something that you always wanted to do?
I never imagined and dreamed to work as a hotelier. At the beginning I felt it was so hard to adapt to this hospitality industry but at the end I am enjoying and happy to work in this field.

What is the most challenging part of working in the industry?
So many hotels built with different brands with their own unique features. I need to adjust with the situation and follow what guests or public need since there are so many choices. The point is we need to innovate and be creative. That is the challenge.

Give us the latest update from Ayodya Resort Bali
Recently Ayodya Resort Bali is not only a brand with a few rooms category. We have divided this category brands as Ayodya Resort Bali for Low and Middle Category, The Ayodya Palace for our all suite rooms and top suite collections, and also, Taste of Ayodya as a brand or umbrella for our 7 outlets and 1 Beach Club. We divided all the collateral, promotion and our new website been integrated from one brand to other brands.

Receiving great feedbacks on the last event, do you have any updates that we have to know about the Ayodya Tournament?
On the past years, our owner organized Ibnu Sutowo Cup golf tournament held at Bali Handara Golf, which is still our sister, company. Since last year, Ayodya also organized our own Stay and Play Golf Tournament and surprisingly we received good comments from all Jakarta, Surabaya and Bali Golfers. This year we try to combine these two Golf Tournament on 1st – 3rd November 2019, purely conducted by Ayodya Resort Bali team.

How do you maintain a healthy work-life balance?
Always HEAR team’s opinion, OPEN for any idea, APPRECIATE what they did. Even sometimes, it is hard to make all the three words balanced, but I will do my best to keep a healthy work-life.

If you could go on a long holiday anywhere in the world, where would you go, and what would you do?
Mauritius (Ile Maurice), just lay on the beach and do nothing. Just to relax my mind and soul without thinking about anything. Just me, me, and me.

What goals do you have in the near future?
Still in this beautiful property maybe or run a small simple beachfront restaurant