INTERVIEW WITH IVA FARIDA AMINATY, DIRECTOR OF SALES & MARKETING, NUSA DUA BEACH HOTEL & SPA

As the Director Of Sales & Marketing, Nusa Dua Beach Hotel & Spa, how do you compete with other established properties?

With more hotels entering into the industry, the competition is getting tougher by the day. There are multiple ways to attract travelers. One of the strategies is to identify our strengths. Nusa Dua Beach Hotel & Spa offers an “Authentically Bali” experience through rich heritage and cultural architecture. Many parts of the Resort are adorned with walls covered in paintings or sculptures of historical events and ceremonies. The Ballroom ceilings feature old Balinese patterns and colors. Raja’s Table, a fine dining Balinese Restaurant serves traditional dishes from old recipes handed down over generations.

Who has inspired you the most in life and why?

My mother has been the greatest inspiration in my life.

How do you maintain your health condition in between your daily work activities?

Physical activity and exercise can have immediate and long-term health benefits. With a very tight business trip around the world, I must maintain my health. I take a simple 15 minutes exercise at home after work and also my hobby is playing Golf. Walking an average course for a round of golf can be as much as four miles. You’ll get an optimal amount of endurance exercise for your heart.

If you could pick one place to be your dream holiday destination, where would it be? Marrakesh

How did you maintain your daily personal appearance? Share your beauty tips for us

Keep your look fresh and up-to-date because we are the top representative and spokesperson for our brand. We have to consistently keep our image fresh to continue to grow our business. We need a positive attitude toward food and exercise also maintaining good personal hygiene.

What scares you the most?

Being dis-motivated.

What do you do for fun during your day off?

Playing golf, dancing and coffee with friends.

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