INTERVIEW WITH MARIA PASSA PARINDURI ASSISTANT DIRECTOR OF MARKETING COMMUNICATIONS RENAISSANCE BALI ULUWATU RESORT & SPA

Tell us about your journey in the hospitality industry. How did it all start?
I began my hospitality career 12 years ago, initially working in sales before transitioning to a PR Executive role at a 5-star resort in the Nusa Dua area. While I appreciated the dynamic, fast-paced nature of sales, I discovered that my true passion lay in the storytelling and relationship-building aspects of the industry. This realization led me to shift into PR, where I could focus on creating meaningful connections, shaping brand narratives, and bringing guest experiences to life in a more creative and impactful way. The transition felt natural, as it allowed me to seamlessly blend strategic thinking with creative expression. Over the years, my passion for marketing communications has only deepened, and I continue to be inspired by the power of storytelling in connecting people and brands.

How does it feel to be the Assistant Director of Marketing Communications at Renaissance Bali Uluwatu Resort & Spa Resort & Spa?
It’s a privilege to be in this role at Renaissance Bali Uluwatu Resort & Spa. Each day offers a fresh opportunity to showcase the unique experiences we offer and to bring our brand to life in new and exciting ways. The creativity and energy of our team make this journey all the more rewarding, especially when we have the chance to connect with guests and help them discover something new. I’m also grateful for the opportunity to contribute as part of the marketing team within the Marriott Business Council Indonesia. It’s been incredibly fulfilling to collaborate with leaders across Marriott International’s Indonesia properties to uphold our core values and the Serve Our World initiative, which helps elevate the industry and supports impactful community-driven projects. This combination of creativity, community, and innovation fuels my motivation every day

Could you share the latest update about Renaissance Bali Uluwatu Resort & Spa Resort & Spa ?
at Renaissance Bali Uluwatu Resort & Spa, we’re always on the lookout for new ways to inspire discovery and create unforgettable experiences for our guests. Recently, we’ve been recognized for the unique moments we offer, with our Roosterfish Beach Club being nominated as one of Bali’s beach clubs in the Travel+Leisure Luxury Awards Asia Pacific 2025. This exciting recognition is a testament to our team’s dedication to bringing authentic, locally inspired experiences to life.

We’ve also introduced a fresh new concept at Roosterfish Beach Club, combining the best of both land and sea. It’s all about offering our guests an immersive experience that reflects the essence of Bali, with flavors and vibes that capture the spirit of the island.

In addition, we’re thrilled to announce a collaboration with Discovery Lab for our Family Seaside Sunday brunch at Roosterfish Beach Club, which features a fun educational kids’ activity for our little guest. This partnership is another step in ensuring that our guests always have something new and exciting to discover.

To celebrate Bali’s upcoming unique Silent Day, we’re offering a one-of-a-kind experience—a tranquil stay immersed in the serene ambiance of Uluwatu. In honor of this special occasion, we’re thrilled to announce a collaboration with renowned Bali chef, Chef Wayan from Home by Chef Wayan. Chef Wayan will team up with our Executive Chef Wisnu Adiyatma to elevate island flavors to new heights through this exciting partnership.

As we continue to elevate the guest experience, Renaissance Bali Uluwatu Resort & Spa remains committed to delivering spontaneous, vibrant moments that are as unique as they are unforgettable, reflecting the true essence of Bali and the Renaissance brand. We’re constantly evolving to keep our guests inspired and engaged—and we can’t wait to share what’s next.

What do you think it takes to succeed in this industry?
Success in hospitality is rooted in creativity, adaptability, and a genuine passion for people. It’s about understanding what guests truly want, even before they ask, and turning those desires into meaningful experiences. It’s also about staying ahead of trends while staying true to the core values of the brand. Building strong, collaborative relationships is key, because in this industry, every successful experience is a result of working together, whether with guests, colleagues, or partners.

What are some of the key trends you’re seeing among luxury travelers today?
Today’s travelers are looking for more than just a place to stay. They want to truly connect with their destination. They’re curious and adventurous, seeking authentic experiences that bring them closer to the local culture. At Renaissance Bali Uluwatu Resort & Spa, we focus on creating moments of discovery, whether through unique dining experiences, locally inspired designs, or engaging activities that highlight the area’s best. We also invite guests to unwind with our daily Punch Bowl ritual at R Bar, where they can connect over carefully crafted cocktails in a vibrant, social setting. Additionally, our Evenings at Renaissance provide an opportunity for spontaneous exploration, with curated events that celebrate local culture and creativity.

Travelers also value a seamless, effortless experience, where thoughtful service enhances their journey without taking away from those meaningful human connections that make a trip memorable. Through initiatives like Serve360 and the Marriott Business Council Indonesia’s sustainable programs, we’re working to make a positive impact on both the environment and the communities we serve, which resonates with guests who want to travel responsibly.

What are your top priorities as the Assistant Director of Marketing Communications?
My top priorities are centered around strengthening our brand’s presence, creating meaningful connections with our guests, and ensuring that every piece of communication truly reflects the one-of-a-kind experience Renaissance Bali Uluwatu Resort & Spa offers. This involves crafting stories that capture the essence of our brand across all platforms, building strong partnerships that amplify what we stand for, and staying agile in our marketing approach to adapt to trends and guest expectations. Ultimately, it’s about keeping the brand fresh and engaging while staying true to the values that make Renaissance Bali Uluwatu Resort & Spa so special, celebrating discovery, creativity, and authentic experiences.

How do you ensure that Renaissance Bali Uluwatu Resort & Spa remains a top choice in the ever-evolving luxury hospitality industry?
At Renaissance Bali Uluwatu Resort & Spa, it’s all about delivering memorable experiences that inspire our guests, to discover something new. We do this by staying true to our vibrant, locally inspired vibe and creating immersive moments that allow guests to connect with the heart of the destination. By listening to our guests and anticipating what they’ll want next, we keep our offerings fresh and exciting. Our stunning location, personalized service, and thoughtfully curated experiences ensure that Renaissance Bali Uluwatu Resort & Spa remains a place of endless discovery. We also leverage the power of creative storytelling through digital and public relations channels to keep the spirit of exploration alive and top-of-mind for those who seek something different.

What’s the most rewarding part of your role, and what keeps you inspired every day?
The most rewarding part of my role is seeing the real impact of our work, whether it’s a guest sharing a memorable story about their stay or a campaign that truly brings our brand to life. What keeps me inspired is the constant energy of the hospitality world; no two days are ever the same, and there’s always an opportunity to create something fresh and meaningful. I love the chance to connect with people, share stories that resonate, and be part of creating experiences that guests will never forget. That’s what fuels my passion every day.