INTERVIEW WITH PRHATIVI DYAH DIRECTOR OR PUBLIC RELATIONS & MARKETING COMMUNICATION ALILA VILLAS ULUWATU

How does it feel to be the Director or Public Relations & Marketing Communication at Alila Villas Uluwatu, one of the best resorts in Bali?
It’s an absolute honor and privilege to be the Director of Public Relations and Marketing Communication at Alila Villas Uluwatu, one of the most stunning, award-winning resorts in Bali. I feel incredibly proud to be part of a team that shares my passion for delivering exceptional guest experiences and showcasing the beauty of Balinese culture.

Every day, I’m inspired by the resort’s breathtaking views, impeccable design, and commitment to sustainability. It’s a dream come true to work in such a unique setting, where I can combine my passions for hospitality, marketing, and communication to develop innovative strategies that highlight our resort’s distinct offerings and connect with our discerning audience. Whether it’s crafting compelling stories, collaborating with influencers, or conceptualizing memorable events, I thrive on the excitement of bringing our brand to life.

I believe that our resort has a responsibility to give back to the island and its people.

Could you share the latest update about Alila Villas Uluwatu?
In Food and Beverage, we have just launched our new Brisa Brunch, a lively brunch experience with endless options that marries the finest organic and locally sourced ingredients with the bold, vibrant flavors of Latin cuisine. Diners are invited to curate their own culinary journey, choosing from a generous menu featuring tantalizing appetizers, gourmet mains, enticing sides, and decadent desserts. Alternatively, those seeking a more carefree experience can simply share any dietary restrictions or allergies and leave it to our chef to present his handpicked recommendations.

To celebrate Valentine’s Day, we are going to host a collaboration with GU:UM restaurant in Singapore. Chef Louis Han, the culinary maestro behind GU:UM and its sister restaurant, the one-MICHELIN-starred NAE:UM, will take over The Warung to ignite taste buds with a modern Korean culinary adventure for two nights only, on 14 and 15 February 2025.

In Q1 2025, Alila Villas Uluwatu and the rest of the Alila properties around the globe will launch a new initiative called “Alila Moments,” a curated collection of unique experiences designed for those who believe the world is vast and rich with possibility. It represents a travel style that celebrates true luxury as the art of connection—opening us to a world we are meant to cherish, protect, and explore.

The luxury tourism industry in the Bali is a highly competitive market. Could you tell us about what sets Alila Villas Uluwatu apart from other luxury brands?

1. Location and Views: Nestled on a dramatic cliff, Alila Villas Uluwatu offers breathtaking ocean views and stunning sunsets. This unique location creates a sense of seclusion while remaining accessible to key attractions.
2. Design and Architecture: The resort features contemporary Balinese architecture with an emphasis on sustainability and nature. Each villa is designed to blend seamlessly with the environment, utilizing local materials and traditional craftsmanship to create an authentic experience.
3. Private Villas and Amenities: Guests can enjoy spacious villas with private pools, offering personalized service and privacy that are hallmarks of luxury travel. The design emphasizes relaxation and comfort, complemented by modern amenities.
4. Culinary Experiences: The resort features exceptional dining options that showcase local ingredients and flavours. The chefs often provide personalized dining experiences, ensuring that meals cater to guests’ preferences and dietary needs.
5. Sustainability Practices: Sustainability is the new luxury at Alila Villas Uluwatu. The resort is committed to sustainable tourism, implementing eco-friendly initiatives through the development of its own Sustainability Lab. This approach appeals to conscious travellers seeking a luxury experience that also respects the environment.
6. Cultural Immersion: Alila Villas Uluwatu offers guests opportunities to engage with the local culture through crafted Journeys by Alila, as well as the Alila Moments.

In your opinion, what trends will dominate the luxury travel sector this year
I think that in 2025, luxury travel will be characterized more by hyper-personalization, wellness, and multi-generational experiences. Travelers will seek bespoke itineraries that reflect their interests and goals, with crafted experiences designed to explore unique places and provide exclusive access. Many will also look for personalized health programs that combine mental and physical rejuvenation. They are searching for a few-day retreats that are sometimes combined with a holiday. Additionally, there will be an increase in demand for exclusive-use villas, mansions, yachts, and even private venues for milestone birthdays, anniversaries, honeymoons, and weddings, celebrated with parents, children, and grandparents.

At Alila Villas Uluwatu, what are some of your personal favorite experiences as well as those most loved by guests that you’d like to recommend to our readers.
One of my personal favorite experiences is our soon-to-be-launched Alila Moments: The Spiritual Essence of Bali. When I designed this crafted experience, it was intended to provide an immersion in Bali’s essence through a transformative journey of connection and renewal. From the serene “Melukat” cleansing ritual to savoring the heritage of a “Nasi Yasa” breakfast, each moment celebrates Balinese culture. Guests will craft traditional offerings, visit the iconic Uluwatu Temple, and witness the enchanting “Kecak Dance” at sunset. This soulful experience fosters mindfulness, gratitude, and creativity, leaving guests with lasting memories and a profound connection to Bali’s timeless beauty and vibrant traditions. Readers should look out for this experience in February 2025.

On your days off, what do you like to do to relax and recharge?
I like to have “me time” by relaxing and resting my mind at home. I enjoy reading a book or playing with my dog. Sometimes, I visit my parents to catch up on their stories and share laughter.

What advice would you give to aspiring professionals looking to build a career in luxury hospitality, particularly in public relations and marketing?
Here are a few things to consider:

1. Understand the Industry: Develop a solid grasp of the luxury hospitality sector. Research trends, understand customer preferences, and stay abreast of the competitive landscape.
2. Build Strong Relationships: Networking is crucial. Cultivate relationships with industry professionals, influencers, and potential clients. Attend hospitality events, conferences, and workshops, and continue learning.
3. Tailor Your Skills: Focus on skills that are highly valued in luxury hospitality, such as effective communication and strategic thinking.
4. Stay Innovative: Luxury hospitality is an ever-evolving field. Be open to new ideas and technologies that can enhance guest experiences and improve marketing strategies.
5. Focus on Storytelling: Learn how to craft compelling narratives about the luxury brand you represent. Effective storytelling can differentiate a brand in a competitive market.
6. Passion for Service: Cultivate a genuine passion for service excellence. This mindset is vital for building a reputation in luxury hospitality.