LUTFI PRISTIAWAN DIRECTOR OF SALES & MARKETING COURTYARD BY MARRIOTT BALI SEMINYAK RESORT 

Congratulations on your new role! How do you feel to be in your current position?
Thank you!
As the Director of Sales and Marketing, I feel privileged and excited to be in this position. This role allows me to utilize my skills, experience, and passion for hospitality to drive revenue growth and create memorable experiences for our guests.
Being in a leadership position provides me with the opportunity to work with a talented team and collaborate with other departments to develop and execute effective strategies. It is incredibly fulfilling to see the direct impact of our efforts on the success of the hotel, as we attract new customers, build strong relationships with existing clients, and promote the unique offerings of our property.
Additionally, I find great satisfaction in analyzing market trends, identifying opportunities for expansion, and implementing innovative marketing campaigns. It’s a dynamic and ever-evolving industry, and being in this position allows me to stay at the forefront of hospitality trends, adapt to changing consumer behaviors, and constantly find new ways to enhance our guests’ experiences.
Overall, being the Director of Sales and Marketing for a hotel is a role that brings me a sense of accomplishment, purpose, and the drive to continuously strive for excellence.

What do you look forward to as the DOSM of Courtyard by Marriott Bali Seminyak Resort 
As the Director of Sales and Marketing in a hotel, I look forward to a multitude of exciting opportunities and challenges.
Here are a few aspects that I’m particularly excited about;

• Driving Revenue Growth: One of my primary goals is to implement effective strategies to boost revenue and maximize profitability for the hotel
• Building Strong Relationships: I’m excited to forge strong partnerships with key clients, travel agencies, corporate organizations, and other stakeholders in the hospitality industry.
• Creating Memorable Guest Experiences: I believe in delivering exceptional customer service and creating memorable experiences for every guest
• Embracing Digital Marketing: In today’s digital age, online marketing plays a crucial role in the success of any business
• Leading a Dynamic Team: As the Director of Sales and Marketing, I’m excited about leading and motivating a talented team of professionals

Give us the latest update from Courtyard by Marriott Bali Seminyak Resort
As part of our customer focus, we have new idea for kid’s activity such as Kids glamping breakfast, birds show, weekly cultural dance, Weekly cocktail reception to recognize our Bonvoy member and loyal guests. We also proud to share that we won several awards such as : Courtyard Diamond General Manager of the Year 2022, 2022 Top Performers; Q4 Golden Circle Achievers2021 APEC Human Resources Award, 2022 APEC Quarter 4 MDA Highest Certifications, 2022 APEC Quarter 3 Highest F&B Revenue Growth vs Budget, 2022 APEC Quarter 4 on Total Hotel Sales Growth, 2022 Top Performer: Q4 Golden Circle Achievers, Best Digital Experience Award 2022, Highest Spa Revenue Award 2022 and many more to come.

What is the most memorable achievement in your career at hospitality industry?
“I won Top Performer 2015 across Asia Pacific region in FIJI island, The Top Performer Program is the prestigious recognition for the top Sales, Event Management that have achieved their annual goals” 

How do you cope with so many competitions in Bali these days? What is your hotel doing to stay competitive?
It’s important to embrace the challenges and view them as opportunities for growth and improvement. In order for our hotel to stay competitive, we employ several strategies. Firstly, we prioritize delivering exceptional customer service by ensuring that our staff is well-trained and attentive to our guests’ needs. We also constantly monitor industry trends and gather guest feedback to enhance our offerings and provide unique experiences. Additionally, we focus on maintaining high-quality standards in terms of amenities, cleanliness, and comfort to ensure that our guests have a memorable stay
We strive to differentiate ourselves by highlighting our hotel’s distinctive features, such as its vibrant location, high service level, some achievements in Trip advisor such as best breakfast, best spa etc.
Finally, we actively engage with the local community and participate in sustainable initiatives, which helps us create a positive image and attract environmentally conscious travelers.
By implementing these strategies, we aim to maintain our competitiveness and provide exceptional experiences for our guests

What do you think your strongest personal quality is?
I believe my strongest personal quality is my resilience. Throughout my life, I have faced numerous challenges and setbacks, but I have always managed to bounce back and learn from those experiences. I have a strong ability to adapt to new situations and remain determined even in the face of adversity. This quality has helped me overcome obstacles and achieve my goals, both personally and professionally. I believe that my resilience allows me to stay focused, motivated, and persistent in pursuing my ambitions.

Who has been your biggest inspiration?
“My biggest inspiration has been my mother. She have always supported and encouraged me to pursue my dreams. One thing she said that I always remember “go as far as you want to go, explore the world, knowledge, make great experience, make mistakes and lean from them, be patient and kind to people around you. These keep on motivated me to push my boundaries and strive for success.

What activities/hobbies do you enjoy outside of work?
“In my spare time, I enjoy gardening and looking after my lovely cats. They bring me joy and help me unwind after a busy day, also it source of my stress relief and helped me maintain a healthy work-life balance”