SARINAH OPENS ITS SECOND RETAIL STORE AT BALI BEACH HOTEL, THE HERITAGE COLLECTION, SANUR

Sarinah, a retail company under InJourney, officially opened its second retail store on the Island  of the Gods, specifically at Bali Beach Hotel, The Heritage Collection, Sanur. This store opening marks  a strategic step for Sarinah to expand its reach and solidify its position as a shopping destination that  promotes the richness of Indonesian culture and handicrafts.

Bali Beach Hotel, The Heritage Collection is a historic 5-star hotel accommodation located in the heart  of the Sanur Special Economic Zone (SEZ), Indonesia’s first Health Tourism SEZ. This hotel is the first  internationally-standardized hotel in Bali, initiated by Ir. Soekarno and inaugurated on November 1,  1966, as the only 10-story hotel in Bali, becoming a new icon in the tourism world.

The collaboration between Sarinah and PT Hotel Internasional Sanur Indonesia (a subsidiary of  InJourney Hospitality) further strengthens the synergy among InJourney Group members in developing  the tourism and creative economy sectors in Indonesia. The presence of the Sarinah Store in Sanur is  expected to make a positive contribution to local economic growth and promote Bali as a unique  shopping tourism destination.

“The opening of the Sarinah Store in Sanur is part of our expansion strategy to various regions in  Indonesia, in addition to Jakarta. We see great potential in Sanur with the increasing number of both  domestic and foreign tourists. Moreover, with the planned development of the Sanur Special Economic  Zone, we expect the number of tourists to continue to increase. This presents a great opportunity for  Sarinah to become the primary shopping destination for both domestic and foreign tourists in the Sanur  area,” said Fetty Kwartati, President Director of PT Sarinah.

The Sarinah Store Sanur comes with a unique concept, offering a memorable shopping experience for  visitors. This store is not just a retail outlet but also a premier shopping destination in Sanur that reflects  Sarinah’s commitment to quality, culture, and inclusivity.

Fetty added, “The Sarinah Store is not just a place to shop, but also a space to celebrate the richness  of our culture and the quality of local products. We are committed to continuing to support local brands  and MSMEs and promoting Indonesian products to the international stage. By prioritizing excellent  hospitality, we want to provide a pleasant and memorable shopping experience for every visitor.”

Featuring 40 curated local brands, the Sarinah Store Sanur offers products that meet tourists’ needs  for quality and authentic items. Each product reflects the beauty of Indonesian culture, with product  categories ranging from fashion, batik, jewellery, beauty, handicrafts, to home decor.

Christine Hutabarat, President Director of InJourney Hospitality, said, “The presence of the Sarinah  Store at Bali Beach Hotel is a concrete example of the InJourney Group’s commitment to enhancing  Sanur’s appeal as a health tourism landmark and becoming a magnet for visitors and tourists to visit  the Sanur SEZ. The opening of the Sarinah store not only adds to the diversity of service options in the  Sanur SEZ but also strengthens the position of Bali Beach Hotel as a 5-star accommodation integrated  with tourism and health facilities that offer quality local products. We are optimistic that this collaboration  of the InJourney Group will provide added value for visitors, a meaningful experience, and support the  growth of the local economy, as well as have a positive impact on the surrounding community.”

The Sarinah Store Sanur is open daily from 8:00 AM to 6:00 PM WITA. Visitors can find the Sarinah  store on the ground floor of the Bali Beach Hotel, Sanur, Bali.