UNITY IN DIVERSITY, THE APURVA KEMPINSKI BALI’S NEW BRAND CAMPAIGN

The Apurva Kempinski Bali unveils its 2022 brand campaign entitled ‘Unity in Diversity’ – a celebration of the rich cultural diversity, heritage and philosophy of Indonesia’s seven main regions: Sumatra, Java, Nusa Tenggara, Kalimantan, Sulawesi, Maluku and Papua. These will be part of the guest experiences throughout the resort, which portray mystical stories from those regions, their holistic treatments, culinary diversity, craftsmanship and traditional games. Throughout the year,there will be distinctive bi-monthly programmes, special events, exhibitions and displays by highly acclaimed artisans, all adding to the dizzying picture of Indonesia’s diversity.

Each of the resort’s eclectic dining venues will invite guests to explore the traditional dishes of each region, while holistic wisdoms from different destinations will be presented at Apurva Spa. Jalak Family Club will introduce children to the wonders of traditional games. A spectacular collaboration with the highly acclaimed profiles will be showcased. Highlights are the aromatic journey with Tanamera Coffee; effortless savoir-faire with Cyril Kongo; the archipelago through the lens of world-class anthropologist Dr Lawrence Blair; a series of artand craftsmanship activities with the well-known Raul Renanda; cultivating the next generation of leaders through vocational programmes with Politeknik Negeri Bali and the Bali Culinary Pastry School; a monthly jazz soiree in partnership with the world-renowned Ubud Village Jazz Festival; a majestic colossal performance with Institut Seni Indonesia; and a special exhibition with high-profile designers, such as Torang Sitorus, Asha Smara Darra, Era Soekamto and Franklin Firdaus.

Everything at The Apurva Kempinski Bali has been carefully curated to celebrate the culture, heritage and philosophy of Indonesia: modern Balinese architecture pays homage to the island’s natural landscapes and manmade temples; opulent interior spaces created by Indonesia’s finest craftsmen and artisans pay tribute to the country’s rich design heritage; and the diverse talents of a multicultural team offer guests a warm and generous welcome, showcasing the best of Indonesian hospitality. This time, this award-winning resort continues to bring its diversity pillar to the forefront. “Here at The Apurva Kempinski Bali, we strive to celebrate Indonesia’s diversity every single day,” shared General Manager Vincent Guironnet. “We have been meticulously laying the groundwork to prepare the stage for this spectacular moment. It shows our identity in embracing the archipelago’s rich culture, and now, we are extremely excited to invite people to explore these unique experiences themselves.”